Gabe Leydon deed in een filmpje uit de doeken waarom brand advertising zoals wij het kennen op zijn laatste adem loopt. Leydon is CEO van één van de grootste inkopers van advertentie ruimte ter wereld. We kunnen dus maar beter luisteren naar wat hij te zeggen heeft. In 2016 waren er voor het eerst weer meer jobs dan kandidaten in België. De markten hebben zich weer op gang getrokken. Dit creëert een volledig nieuwe wereld voor kandidaten, selectiekantoren en hiring managers. Vanaf 2017 willen bedrijven de cost per hire onder controle houden. Dit betekent dat ze niet langer gigantische budgetten zullen investeren in standaard vacatures om dan te hopen dat er vroeg of laat wel een kandidaat za
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