De jaarlijks jobbeurzen. Waar iedereen met dezelfde soort stand kandidaten probeert te veroveren. In een van onze blogs las u al hoe de war for talent blijft toenemen en hoe innovatie cruciaal is geworden binnen de human resources om de juiste profielen aan te trekken. Waarom heeft iedereen dan dezelfde saaie stand op jobbeurzen? Waar is het employer brand naartoe? Wat is het verhaal achter het bedrijf? Waarom zou een kandidaat kiezen voor het bedrijf met de groene brochure dan dat met de blauwe? Wij beslisten dat het hoog tijd was om het over een andere boeg te gooien: voor de VTK beurs zetten we ons aan de kant van young graduates. Wat willen zij weten? Hoe trekken we hun aandacht? Hoe mak
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